About Sarah

As a seasoned communications and marketing executive, Sarah blends narrative clarity with rigorous execution. Her work is defined by deeply aligned teams, measurable transformation, and a point of view that moves markets.

Sarah brings a rare combination of enterprise strategy, team activation, and data-informed decision making. She moves big organizations forward by building alignment, shaping the story, and measuring what matters.

• Enterprise & team transformation Aligns strategy, narrative, and operating rhythm across large organizations.
• Data-driven leadership Uses metrics and insight to focus decisions and investment.
• Narrative craftsmanship Shapes clear stories that connect strategy to market results.
• C-suite & board partnership Builds the alignment and trust needed to move enterprise agendas.
• Growth execution Turns marketing and comms into measurable business momentum.

Enterprise Transformation

A consistent thread across Sarah's career has been enterprise-wide transformation — not just transforming the function, but using communications and marketing as the mechanism to shift how entire companies operate, position themselves, and move. At Expedia Group, that meant leading the shift from holding company to technology platform, changing not just the narrative but the organizational identity. At Zendesk, it meant owning the AI strategy story at a moment when the whole company needed to move faster and more cohesively than it ever had. These weren't communications projects. They were business transformation efforts, and communications and marketing were the engine.

Sarah is known for building the bridges that make companies execute better — between marketing and sales, between narrative and product, between what a company says and how it actually shows up in the market. At Zendesk, she rebuilt the marketing-sales relationship from a position of significant friction into one the CRO describes as one of the strongest GTM partnerships he has experienced. At Google Cloud, she built the competitive narrative and content infrastructure that gave sales teams what they needed to compete and close in enterprise accounts.

Marketing AI. Leading With It.

Across Zendesk, Google Cloud, and Expedia Group, Sarah has been at the center of how companies articulate and operationalize their AI strategies. At Zendesk, she built and operationalized the company's AI-first narrative — differentiating a legacy brand in a crowded market where every competitor was making the same claim — and doubled the marketing-qualified AI pipeline in the process. At Google Cloud, she drove the repositioning that shifted market perception of Google Cloud from a distant third to a serious enterprise contender in AI. She also leads with AI: embedding tools and workflows into her teams not as an experiment, but as a genuine operating model shift that enables faster, more effective work.